The design is not front and center on the shirt - you have to flip up the bottom of the shirt to show off the design.
Why'd we put it right there?!
It's a meta reminder that being a creator is not about how many people see or don't see your work.
It's on the inside, because you, as a creator, are on the inside. It doesn't matter how many followers you have or views you get. You should be creating for you.
This shirt represents a mind-shift. Regardless of what the world may see when it looks at you, that doesn't change your status or identity as a creator.
Do we hope that everyone can see what you create? Yes. Do we believe that should be the driving motivation for a creator? No.